Top 5 Changes to Grow Your Business as a Busy Mom
Are you a busy mom juggling multiple roles and struggling to grow your business? Being a virtual assistant, social media manager, website designer, or any other type of online business owner can be hard. And if you are trying to grow your business on top of being a busy mom, it’s even MORE challenging.
As a fellow mom, I empathize with the immense effort required to raise children and manage household responsibilities. It’s understandable that these tasks often take precedence over nurturing your online business.
But I’m here to tell you that with a few small changes, and a lot of determination and hard work, you can take your business to new heights. In this blog post, we will explore the top five strategies that busy moms like yourself can implement to fuel business growth. So, grab a cup of coffee, find a quiet moment, and let’s dive in!
Affiliate Disclosure: “I only recommend products I would use myself and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Read full privacy policy here.”
1. Prioritize Your Time
This one might seem obvious, but is also one of the hardest things to implement. We have completing priorities, and it could be argued that each one of them is your top priority. You know that as a busy mom, time is your most valuable asset. And that in order to grow your business, it’s crucial to prioritize your time effectively.
But, how do you prioritize your time effectively in practice?
Start by making a list of all your priorities for the week, then create a daily schedule that includes dedicated blocks of time for work. You want to include blocks of time for household responsibilities, and spending time with your kids, as well as your business priorities. This will help you maintain focus and ensure you have uninterrupted periods to tackle important tasks. It will also help you to set boundaries with your family so they know when you are working and shouldn’t be interrupted (we all know that every family member thinks that just because you are work from home, you aren’t actually working and they can interrupt you whenever they need to . Am I right?).
Additionally, consider outsourcing non-essential responsibilities such as household chores (a good house cleaner can save you hours of time) or administrative work to free up more time for your business. By prioritizing your time wisely, you can maximize productivity and propel your business forward.
If you are looking for more tips on this, you may also enjoy checking out my blog “Organized in Life = Organized in Business“.
2. Streamline Your Processes
Time is money, so don’t waste it on inefficient workflows or simply from being disorganized. Identify any bottlenecks in your processes and find ways to streamline them. This could mean automating certain tasks, outsourcing to a virtual assistant, or investing in software that can help you manage your business more efficiently. By freeing up your time, you can focus on growing your business instead of getting bogged down in administrative tasks.
This doesn’t have to cost you a ton of money either. Project Management tools like ClickUp, Asana and Trello have amazing free versions to get your started. Once a project management tool is implemented in your business, it is guaranteed to save you time. It will also make you appear highly professional and ensure that nothing is overlooked or falls through the cracks.
For more information on how to get started with my favorite project management tool ClickUp, check out my blog post on the ‘5 Steps to Getting’ started HERE.
3. Enhance Your Client’s First Impression
Start with a Bang!
First impressions are everything and when it comes to online businesses, your landing page is often the first interaction potential customers have with your brand. Make sure it’s eye-catching and compelling by focusing on three key elements: visual appeal, clear messaging, and a strong call-to-action. Remember, you only have one chance to make a first impression, so make it count!
Even if you don’t have a need for a website yet, you can still make a great impression with how professional your processes are. Just because you know you are a busy mom, doesn’t mean your potential clients need to know that. By using a CRM tool like Dubsado you can have a built in virtual assistant that will make your first impression amazing.
You can create workflows to send customized, and personalized, automatic responses to inquiries. Create beautiful branded Contracts, Proposals, Lead Capture Forms and Questionnaires that can also be sent on autopilot. You can even use the branded forms on your website for a very professional first impression!
You can create proposals that look like this!
You can use Dubsado for FREE for up to 3 clients and this includes all their features such as forms and workflows. Plus if you do decide to sign up for a paid plan, you can use my code ‘mynzadubs’ to get 20% off your first month or year.
4. Build Strategic Partnerships
As a busy mom running your own business, it’s important to remember that you don’t have to do it all alone. Seek out strategic partnerships with other professionals in related fields. For example, as a virtual assistant, you could collaborate with a social media manager or a website designer to offer comprehensive packages to clients.
By combining your expertise and resources, you can provide a more holistic solution while expanding your reach. Building strategic partnerships can lead to referrals, increased credibility, and valuable connections within your industry.
To find these partners, you need to network and be willing to reach out to other business owners you are interested in working with. This could be in person in your local community, or maybe over social media platforms like FaceBook groups. This can be a win/win for both of you, so you will be shocked at how easy it is to find strategic partners to collaborate with.
5. Continuous Learning and Improvement
In the ever-evolving world of virtual assistance, social media management, and website design, staying up-to-date is crucial. Thankfully we live in a world where information and training is abundant!
Dedicate time each week to expand your knowledge and refine your skills. Follow industry blogs, listen to podcasts, attend webinars, or enrol in online courses. Udemy is a great resource for online courses. They have tons of online courses to choose from on almost any topic out there, and with very reasonable rates, so I highly recommend checking them out.
This continuous learning will not only improve your craft but also keep you ahead of the competition. Additionally, seek feedback from clients and adapt your services based on their needs. Embracing a growth mindset and being open to improvement will help you thrive as a busy mompreneur.
No matter what, never stop improving!
No matter how successful your business becomes, there’s always room for improvement. Take a critical look at your business on a regular basis and identify areas where you can make small improvements. This could mean tweaking your website design, adjusting your pricing strategy, updating your processes and procedures, or expanding your product line.
By making incremental improvements over time, you’ll build a stronger, more resilient business that can withstand whatever challenges come your way.
You can do this!
Growing your business as a busy mom can feel overwhelming at times. However, by implementing these top five changes, you can pave the way for success. Remember to prioritize your time effectively, streamline your processes, enhance your client’s first impression, build strategic partnerships, and continuously learn and improve. With determination, perseverance, and a sprinkle of inspiration, you have the potential to achieve remarkable growth. So, go out there, embrace the challenges, and let your business flourish!
- Prioritize tasks and focus on the most important ones first
- Delegate tasks that can be done by someone else
- Set realistic goals and break them down into smaller, manageable tasks
- Use time management techniques such as the Pomodoro Technique or time blocking
- Eliminate distractions and create a dedicated workspace
- Take care of yourself by practicing self-care and setting boundaries
- Seek support from family, friends, or a community of fellow mompreneurs
- Automate or outsource repetitive tasks to save time
- Stay organized by using tools like calendars, to-do lists, and project management software
- Continuously evaluate and adjust your schedule and priorities as needed
- Research and identify your target audience to tailor your online presence accordingly.
- Create a professional website that showcases your skills, portfolio, and services.
- Optimize your website for search engines by using relevant keywords and meta tags.
- Utilize social media platforms to promote your services and engage with potential clients.
- Regularly update your blog or create valuable content to establish yourself as an expert in your field.
- Network with other professionals in your industry through online communities and forums.
- Offer free resources or consultations to attract potential clients and build trust.
- Request testimonials from satisfied clients and display them on your website.
- Monitor and respond to online reviews and feedback to maintain a positive reputation.
- Stay up-to-date with the latest trends and technologies in your industry to stay competitive.
- Firstly, it allows you to collaborate with other businesses that have complementary skills or resources. This means you can combine your strengths and work together towards common goals, which can lead to increased efficiency and productivity.
- Additionally, strategic partnerships can help you expand your customer base by reaching new markets or target audiences.
- Lastly, building strategic partnerships can also provide you with valuable knowledge and expertise. You can learn from your partners’ experiences and gain insights that can help you improve your own business practices.
